Why Podcast?
Podcasting enables you to gain visibility and create an expert status in your market place by sharing knowledge, information and education with your listeners.
What Are Podcasts?
Podcasts are MP3 programmes which can be listened to online or downloaded to PC or portable MP3/4 players. Because of their versatility, they are an effective way to reach a new audience.
Once downloaded, the listener has the option to subscribe to the podcast, meaning their computer will automatically download every new podcast uploaded by the podcast producer.
How Can Podcasts Work For Me & My Business?
Podcasts are a fantastic tool for use in business because you can clearly and effectively talk to potentially masses of people on a regular basis. As a podcast producer you can build a subscriber base in the same way that traditional publications do. This subscription mechanism is the real secret behind successful podcasting because it opens up a whole new opportunity to corporate publishers who wish to use audio to get their messages across to customers.
It’s rather like the difference between a company’s website and its newsletter – you might visit the website occasionally if you need some specific information, however, if you sign up to the newsletter you receive it each time a new issue becomes available. In the same way, the subscription mechanism means a corporate podcast can be ‘pushed’ to subscribers on a regular basis, rather than relying on them to discover it by accident.
What Podcast Services Can PG Media Offer?
PG Media has a number of different services which can help you to understand and develop your company’s podcast development;
· Podcast consultancy – Understand the why, the what, and the how of the marketplace.
· Podcast strategy and development – Tailored specifically to your business and its’ market place.
· Podcast production and implementation – A full end to end service by a proven provider.
· Proven technology, broadcasters and interviewers – Fully scalable resources using trained professionals.